Salons, spas, barbers and aesthetics
Be the salon they can’t scroll past.
Beautiful websites for salons, aesthetics and beauty businesses that need to look premium, get found locally and turn visits into bookings.
What a salon website is for
Three jobs. That is the whole brief.
Look good
Someone scrolling at eleven at night stops, and thinks: that place looks worth it.
Get found
When they search for a salon near them, you are one of the ones that comes back.
Get booked
Deciding and booking happen in the same thirty seconds, on the same phone.
01 · Look good
Look as good online as you do in person.
You spent real money on the room, the lighting and the brand. The website is usually the only part that does not show it.
- A visual identity that is yours. Colour, type and film taken from your actual salon, not a template with somebody else’s hair in it.
- Premium on a phone first. Nearly every client will meet you on a small screen. That is the version we design first.
- Your photography, used properly. Big, well cropped, and the shots you are actually proudest of.
- A gallery that earns the booking. Filterable by service, with before and after where it helps and never where it does not.
- Treatments presented like a menu, not a spreadsheet. Grouped, readable, easy for you to update.
- Instagram and reviews woven in. So the site looks alive on a Tuesday in February, not abandoned.
02 · Get found
Be easier to find locally.
Most new clients do not arrive from your website. They arrive from a map, a search for a salon near them, or a review someone read at lunchtime.
- Google Business Profile, done properly. Claimed, completed, categorised and connected to the site.
- The local search foundations. Name, address, phone and hours consistent everywhere a machine might read them.
- Structured business information. Marked up so search engines and answer engines can quote you correctly.
- Service and area pages where they earn their place. Built for the searches people actually type, not stuffed with them.
- Maps, hours, parking and how to find the door. The unglamorous details that decide a first visit.
- Reviews where they change a mind. Next to the booking button, not buried on a page nobody opens.
We will not promise you a ranking. Nobody who is honest can. What we can do is make sure nothing on your side is in the way.
03 · Get booked
Make booking effortless.
A client decides on their phone, at night, in about eight seconds. If booking is not immediate and obvious, they book somewhere else.
- Your booking system, connected. Whatever you already use. We build around it rather than asking you to move.
- Fewer taps. Booking is reachable from anywhere on the site, not only from the menu.
- A price menu people can read one-handed. Clear, current, and yours to update.
- Contact details that work in one tap. Call, WhatsApp, directions, all live links.
- A page flow built to convert. Every section ends somewhere useful instead of trailing off.
- Fewer no-shows. Deposits, reminders and wording that reduce empty chairs.
The usual problem
The website is not the problem. Being invisible is.
Almost every salon we look at has the same three gaps, and none of them are about how pretty the site is.
Booking is three taps too far
The button is in the menu, the menu is a hamburger, and the hamburger is at the top of a page they have already scrolled past.
The photographs are doing nothing
You have hundreds of results on your phone. On the website there are four, they are small, and none of them are the ones you are proudest of.
Nobody local can find it
The map listing, the opening hours, the reviews, the near-me search. This is where new clients actually come from, and it is usually nobody’s job.
Live reference
See what this can look like.
Bloom is our own reference build for the beauty sector: a complete, working four-page salon site, not a picture of one. Open it on your phone and it behaves exactly as your own site would.
Bloom Hair & Beauty
Home, services, gallery and contact. Film hero, treatment and price menu, filterable gallery and a booking flow that is never more than one tap away.
- Brand
- Design
- Development
- Film direction
- Booking flow
More to look at
Six directions, one afternoon.
Not sure what style you want? Look at these and point at one. That is a perfectly good brief.
Starting
You do not need a polished brief.
Send us what you already have. We turn it into the site, then you tell us what to change.
- Your Instagram.
- Your current website.
- Your booking link.
- Your logo.
- Your price list.
- Your photographs.
- Screenshots of sites you like.
Free, and nothing to give us for them
Before you spend anything, fix these first.
Some of what makes a salon findable costs nothing and does not need us. We wrote the guides anyway. No email required to read them.
Guide
Your Google Business Profile
The single highest-value free thing a salon owner can fix in an afternoon.
Guide
Showing up for “near me”
Why one salon appears in the local map pack and the one next door does not.
Guide
The Book button on Google
How to get a booking button directly on your Google listing.
Guide
Getting more reviews
How to ask without being awkward, and what to do about a bad one.
Guide
Stopping no-shows
The reminders, deposits and wording that actually reduce empty chairs.
All of them
The full guide library
Every free guide in one place, written for salon owners rather than marketers.
Common questions
The things salon owners ask.
Do I need to know anything technical?
How long does it take?
Can clients book through it?
What happens after it goes live?
Do I need my own domain name?
Do I own my salon website?
Start a salon project
Make your salon impossible to overlook.
Send your Instagram, your price list and the name of your town. That is genuinely enough for us to show you what your website could be.
Every project is scoped individually. Once we understand what you need, we will give you a clear fixed proposal before work begins.