Bloom Hair & Beauty

Salon owners are visual people making a decision about a visual thing. Asking one to imagine their website from a proposal document is asking them to do our job.

Bloom is a real, working site for a salon that does not exist. It is not a mockup or a picture of a website. You can open it on your phone, tap through the treatment menu, scroll the gallery and follow the booking flow, exactly as a client of yours would.

Bloom is not client work and is not presented as such. It carries a studio demo label everywhere it appears, because a portfolio that dresses up its own reference builds as real clients is not a portfolio, it is a sales brochure.

The craft in it is real. The client is not.

Deep emerald, ivory and brass, with an editorial serif and a full-bleed film hero. It is a deliberate move away from the pink-and-script convention that makes most salon websites look interchangeable.

The film matters more than any single design decision. A room in motion, with real light, communicates the price point in about a second and a half.

Home to make someone stop scrolling and want to be there. Services with a readable, updatable treatment and price menu. Gallery with the work large and filterable by service. Contact with the map, the hours and a booking route that works at midnight.

No blog nobody will write, no team page nobody visits, no newsletter signup. Four pages that each have a job.

Bloom is the structural starting point for a salon build, not a template we drop a logo into. Your colours, your film, your photography, your treatments and your voice. The result should look like your salon and nothing like Bloom.

If you want to see the range before deciding, there are six different salon directions to look at.