Komava Biotherapeutics
The same problem in a different sector: a specialist organisation that had to become legible and credible to partners, investors and recruits without dumbing itself down.
- Structure
- Positioning
- Design
- Development
Consultancies, law, advisory and specialist B2B
You sell expertise.
Your website should make that obvious.
For consultancies, advisory firms, law firms, accountants and independent advisors whose product is judgement, and whose website currently reads like everyone else’s.
The usual problem
Everyone says the same five things.
Open six competitor sites in six tabs. Cover the logos. You will not be able to tell them apart, and neither can your buyer.
01
Full-service, trusted partner, tailored approach
Words that survive every internal review because they mean nothing. They also give a prospect no reason to pick you.
02
Partner biographies that say nothing
Twenty years of experience across a range of sectors. The one thing a buyer actually wants, which is what you are exceptional at, is missing.
03
The best proof is under NDA
Your strongest work cannot be named. Most firms respond by publishing nothing. There are better answers, and we know how to write them.
04
No obvious next step
A contact form at the bottom of a page is not a next step. A buyer who is ready needs to know exactly what happens if they get in touch.
The brief
What we build for expertise businesses
A sharp answer to five questions
Who are you. What are you exceptional at. Who do you help. Why should I trust you. What should I do next. If the site answers those in order, it is working.
Proof you can actually publish
Anonymised engagements, named results, sector depth, published thinking. We will help you find the strongest thing you are allowed to say.
People, properly
Real biographies that name the specific thing each person is best at. This is the page buyers spend the most time on and the one firms neglect most.
Thought leadership that has somewhere to live
Articles, notes and talks, structured so publishing is easy and each piece pulls its weight in search rather than sinking into a blog archive.
Sector and service architecture
A page per thing you actually sell, written for the person buying that one thing. This is where most of the search traffic comes from.
A next step with a name
Not "get in touch". A short call, a scoping conversation, a diagnostic. Say what it is, say what happens, and enquiries go up.
Closest work
What this looks like in practice
One is an expertise business we built and run ourselves, doing exactly what this page describes. The other is corporate credibility for an expert organisation, built for a client. We have not yet published a named professional-services client.
maheshika.com
An expertise business where the person is the product. A claim in the first line, a biography that argues something, working tools instead of confidential case studies, five outcomes rather than a menu of services, and a named free next step.
- Positioning
- Service architecture
- Design
- Development
Build our website
Tell us what you are exceptional at.
If that is a hard question to answer in one sentence, that is the work. Send us the current site and we will show you what we would do with it.
Every project is scoped individually. Once we understand what you need, we will give you a clear fixed proposal before work begins.